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All posts in 'Strategic Planning'

Get Rid of Your Association’s Programs

Posted in Strategic Planning

A thought experiment: Suppose a program for your association went away today. Would members notice? Would the membership be any less appropriately served? Would your profession, industry or cause be worse off? Or, would it not matter one iota? Programs at associations often have a life of their own and..
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The Board Creates the Plan and the CEO Manages the Plan

Posted in Strategic Planning

When association boards of directors and association CEOs have challenges working with one another, almost inevitably the root of the problem is unclear roles and responsibilities. This includes roles and responsibilities regarding the association’s strategic plan. At the outset of your strategic planning process, you should establish clear roles and..
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When Government Affairs Goes Rogue… Get Out the Strategic Plan

Your association’s government affairs plan needs to be driven by your association’s board… not by rogue staff, member leaders or the government affairs committee. The solution to these rogue elements at your association? The strategic plan. Too often there is a disconnect between the strategic plan and the association’s advocacy..
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Who Is Competing With Your Association?

Posted in Strategic Planning

As an association leader, you need to honestly determine who is competing with your association… and not get caught up in the idea that your association is utterly unique and valuable to your members. Trust me, you have competitors. And if you don’t know who your competitors are then your..
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Are You Really Committed to Your Mission?

Posted in Strategic Planning

The guiding star for your association is your mission. Did you read your mission today? If I asked you to recite your mission, could you? I have another question for you: Do you feel at times like your association is off target, that it is involved in things that it..
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Roadblocks to Innovation at Your Association

Posted in Strategic Planning

Your association will never be innovative if your association is badly managed, badly governed and clumsy. These are the roadblocks to innovation and you need to remove these roadblocks before you’ll ever be able to establish a culture of innovation. Establishing a culture of innovation is not buying a foosball..
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Improve Your Association’s Data: Then You Can Use Your Association’s Data

Posted in Strategic Planning

Your association’s knowledge-based decision-making needs to be based on something. And that something is your association’s data. One of the primary assets of your association is your data. Your association has a tremendous amount of data: knowledge, information, content. Your challenge is to: Determine what data you have; Ascertain the..
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Increasing Member Dues: Begin with Respecting Your Members

Posted in Strategic Planning

Nothing strikes fear in the hearts of association leaders like asking their members to approve an association dues increase. In associations where the bylaws or policies call for member approval of dues increases, leaders would rather walk the plank than make this request of their membership. If it is time..
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