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All posts in 'Strategic Planning'

More Effective Outreach: Bringing Strategy to Your Association’s Relationships

Posted in Strategic Planning

You have to work with groups outside of your association to further the goals of your association. Almost every association recognizes this and almost every association conducts an array of meetings and activities with external groups… but many do not connect these activities to the strategic plan of their association...
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6 Signs That Your Association Isn’t Planning Strategically

Posted in Strategic Planning

Is your association planning strategically? Here are 6 signs that you’re not: 1. Don’t have a strategic plan. Yeah, um… if you don’t have a strategic plan, you’re not planning strategically. 2. Strategic plan does not drive the decisions of the association. When you reach a decision point, whether it’s..
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Your Association’s Strategic Plan: 4 Key Moments

Posted in Strategic Planning

Strategic planning is not something that your association does every five years then forgets. It is the most important activity for your association, the most important focus of your Board of Directors and the most important work of your association staff. There are 4 key moments when your association should..
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Your Association Can Go Away

Posted in Strategic Planning

Association leaders at some very badly run associations think their association will go on forever. The association has been around for decades and decades so they assume that it will always be around, even if the member and staff leaders are not focusing on improving and updating the association. Too..
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3 Ways Your Strategic Plan Needs to be Focused: 3 and 3 in 3

Posted in Strategic Planning

Your association’s strategic plan needs to be focused. The very nature of a strategic plan is to be strategic… and you’re not being strategic if you’re not focused. Your strategic plan needs to be focused in 3 ways: 3 goals. 3 objectives. In 3 years. Goals. Goals are what you..
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The Next Steps for Your Strategic Plan: Prioritize and Budget

Posted in Strategic Planning

So you’ve got your strategic plan. The strategic plan reflects the vision of your association. The plan includes your goals, objectives and strategies. It was developed with the input of your membership and reflects the environment in which your association operates. The plan was drafted, reviewed and ultimately approved by..
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Strategic Planning: Simplify, simplify, simplify

Posted in Strategic Planning

Henry David Thoreau wrote, “Our life is frittered away by detail. Simplify, simplify, simplify.” Of course, if Henry was so much about simplification, why did he write the word “simplify” three times? But who am I to question one of the great American authors, philosophers and poets of the 19th..
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Associations: Stay In Your Lane

Posted in Strategic Planning

  Does every single program, service or initiative at your association help you reach your vision? Is every single program, service or initiative at your association consistent with your mission? If not, get rid of them. Too often associations will get involved in businesses or opportunities that wander from their..
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3 Ways to Improve Your Association’s Programs

Posted in Strategic Planning

Getting better every single day should be the goal of every association. And one area on which you should be constantly striving to improve is ensuring the quality and effectiveness of your programs. For the purposes of this discussion, association programs refers to the array of programs, services and initiatives..
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Competition Will Be the End of Your Association

Posted in Strategic Planning

It is very hard for a bad association to go away. Associations that are badly governed, that are not properly focused on a strategic plan, that are not truly meeting the needs of their members… even these bad associations never go away and just keep on limping along. But that..
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